Current GfK Slovakia says that more than four-fifths of domestic consumers want to buy Slovak food and half are willing to pay extra for them also. Another survey of the same company again contends that in stores declined representation Slovak food products by 4 percentage points. How is it possible
People have automated shopping as well as tying the laces on shoes, unlocking shopping app doors, or daily travel by car to work. These activities do not realize they have just set the autopilot. Do not think of them. Certainly each of us has already happened, it suddenly did not know where to put the keys where the parked car and turned off the gas, and the like. When we start asking, for example, researchers at shopping - ie how and why, when and under which we buy ... - it's the same as if we asked for it, so we describe how, why, when and under what zaväzume shopping app a shoestring. Up under questioning in the survey, ex-post shopping app rationalize their behavior. Why declare that the products we buy Slovak
Reasons why consumers declare their preference for domestic products, shopping app there are several. For example, many consumers believe shopping app that domestic foods are better because they are "made the local people here in Slovakia, but for our people and that therefore there would perhaps none allow added to foodstuffs intended population Slovakia any harmful substances that poison us" . This is closely related shopping app to other beliefs - namely, that domestic food is fresher, because shopping app "they are here, do not have much travel by boat or by truck." Is also widespread myth that domestic products are cheaper than foreign. But if there is something good and fresh, so - hoc basis would also be Slovak - hardly will it be cheap, quite the contrary.
Nevertheless,'s argument that "whatever the consumer proclaims that buys Slovak products when it comes to the shelf decides by price." Different consumers will behave differently when shopping. Some are focused on the lowest price, others according to stock prices, but most consumers buy in foods by color and cover design, who knows, by the brand that you trust the recommendations of friends, according to the advertisement, or simply to your shopping cart puts the product to which it wont. The question is not whether or Slovakness price; factors and motives by which we purchase are many. What is the Slovak product
For the Slovak consumer considers traditional, well-known brands such as Rajo, Golden Pheasant, wine, Figaro, ... - which are incidentally all while local brands but are owned by multinational companies. On the other hand brand products such as Fleece, Dela crème, natto or paneer would hardly anybody thought Slovak products, but if they looked at where they are produced, it would have found that in Slovakia.
Some argue that it is precisely this fact is an essential criterion for distinguishing Slovak product. In my opinion it is quite controversial, shopping app in which case we would be regarded Slovak and brands like Kia, Samsung, Volkswagen, Peugeot, ... and many, many more.
Accurate observation in surveys does not make sense to ask people questions that you impose yourself. In doing so, we often make this mistake ... It also nicely shopping app illustrates shopping app that the quality of survey methodology at all guarantee the quality of the result to the problem if we do not see enough. Marian Moravcik Reply Delete
That's what I say. For over twenty shopping app years doing surveys. Many marketing people suffer from work-blindness - they think customers about their products and services are thinking in such detail (utilizing such technical language), than themselves. Crap! It is similar to surveys about buying Slovak products. Respondent to any question (because I think that this answer is socially desirable, because it is so because it does not want to look stupid in front of an interviewer, because ...). Simple, clear questions, respecting the language and thinking - this is the basis. Remove
2012 (6) October (1) August (1) On the subject of shopping Slovak products February (4) 2011 (4) December (1) September (3) 2010 (4) June (1) April (3) 2009 (2) December (2)
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