Stan has a shop called 'store Stan', a store that sells a variety of needs and focus more on Main Otis Street.Pendapatan (profit) park mall from this shop gives good life and luxury to Stan sekeluarga.Suatu day he heard a knock hammer and sawn on both sides kedainya.Selepas month, two stores make selling cheap (cheap price) commenced operations park mall on both sides of the Stan.Kedai2 store has a very spacious, well decorated and the atmosphere is selling barang2 same requirements as Stan shop but sell at a cheaper price.
In a short time, the story of the two supermarkets selling cheap price spread luas.Akibatnya growing business merosot.Stan Stan could only see regular customers and friends shopping at cheap prices in both tersebut.Mereka comparing supermarket prices saving $ 1 for a box of detergent or saving $ 10 for a DVD.Stan aware that he needs to make drastic changes park mall as soon as possible or suffer significant kerugian.Penyerlesaian barang2 is lowering prices to compete with supermarkets tersebut.Tetapi both ways would kill his own business. Stan is an outlet store may not be able to buy as cheaply produk2 supermarkets, which have thousands of branches.
"There must be another way!" Stan thought sendirian.Pada One day, a long-time customers enter the store Stan, look at a glance and tiba2 said "Opps is not a store I was looking for, this store Stan." Customers will then step out of the store. " This store Stan! These shops Stan "The words kept playing in Stan's head.
"People think that is my shop" Stan thought park mall to myself. "Customers do not think this store mereka.Mereka feel this store belonging Stan.kenapa I began to think of customers as business partners from being mere consumers? What happens if my business partner able to earn an income and other benefits while shopping here?, in my opinion they will buy from yourself and stop shopping from other people. park mall "
This is the concept of smart consumers, but Stan understand the drastic measures need to be in desperate times, and he gathered park mall all his employees to ask for their suggestions on how to make customers think and act as a partner-employees park mall perniagaannya.Pekerja impressed ith the idea and give you ideas brilliant for this business model revolution. "What we encourage customers to partner with businesses to help them build their own foundation," suggests an employee., the more items purchased, the more discount will be given, "suggests an employee.
"Customers who introduced this store to friends and family members will get a commission if a new customer is introduced to shop here," suggests an employee again. "First, create a massive advertising," commented a long time employee. "We should not be spending money on a lot of commercials, but began to commercials but using the most effective advertising, referral marketing, a satisfied customer will recommend them The lain.Dengan this way we can enjoy the money spent on advertising and pay for a new partner to help introduce new customers. "
Within a week, the store has been operating with Stan baru.Kedai system that does not belong to Stan seorang.Produk same products are still being sold but the profit is shared with a new partner, each having their own businesses operating in the home of Stan and his employees happy . The new business model has been successful Stan interesting than what a dream! Most customers like the new concept introduced in KedaiUntunganda.
Customers know they can increase their income park mall up to hundreds of dollars a month with the introduction of their connection to the "Kedaiuntunganda". Later thousands of gab
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