POS management in an independent distribution network is an activity that is all the difficult as the number of distributors is important because they each have their specific constraints: shops in different arrangement, supports all forms and of all sizes ...
Taking the example of a food brand, the PLV to independent distributors (bakeries, cafés, bars or pubs) is a real lever for development for it. Indeed, the POS is in direct and daily contact with consumers, it must be particularly careful because it.
These supports are usually co-branded by the brand and the distributor and must be customized by the latter, for example with the referenced product, kika brno the names of menus, special offers ... These multiple settings (modifiable parts or not) involve the use of a very intuitive and simple to use tool allowing non-specialists DTP quickly and easily customize these media.
Wedia CrossMedia can meet these challenges by offering a "self service" platform based on a simplified workflow, while maintaining the features needed to manage the POS such as managing media templates, customization of online media, the creation of the purchase order or the validation of the BAT.
Thus, through the use of Wedia CrossMedia, you can expect: boost sales in the indirect network through effective before setting your brand, control production costs of these materials by reducing the time spent at the commercial level ( order management, visits to the point of sale, creation and validation of content), capitalize on best practices for sharing media and campaign results.
What statistics can serve you t ... Automatic or manual: the methods of our experts to better reflect your content
Categories Brand Content Content Marketing Brand Management Communication Emailings Global - Local Marketing Marketing Marketing Marketing and Communication Distributed Resource Management Web Marketing Media / DAM Mobile News Expert voice print publications Multichannel Publishing Uncategorized Watch
No comments:
Post a Comment