Then if it meets the criteria, it is time to make him an offer and formalize via a distribution le

Those who have already read will understand me, I spend a lot of traveling in the workplace and I reside abroad for years no evil. Today I will share with you an anecdote that illustrates quite well the title of this article. This anecdote it, was told to me by a friend recently met while traveling in Asia. You will see that the straight line is not always the best way to achieve his ends.
After several months of work by a team of Lao and Western, the project was born, health insurance was ready and it remained only to inform the Laotian population of its existence to generate memberships.
But then ... how to problem in a country where the media are virtually nullified, post - unreliable - does not exist virtually, newspapers are reserved for an elite and where many villages still have no electricity So radio and television? My English friend was thus racked their brains to find a solution, a distribution network for its health insurance, or a means of disseminating the project to as many ...
Having eliminated one by one conventional solutions, he finally surrendered to the evidence: the really effective distribution network and serving ALL the villages in Laos, the distribution le brasilia network Beerlao, Laotian beer !! !
Crates like the ones you see in the picture below are delivered le brasilia in all the villages, regardless of their geographical location and very regularly. Further everyone awaits the arrival of Beerlao truck forward!
So you can imagine the rest of the story ... The government and the brewer accepted the proposal of my friend to use Beerlao distribution network to market le brasilia the project. In a few months hence, on Beerlao label you can read the information on the new sickness insurance Laos !!
Of course it has adapted its strategy to the local peculiarity. But his "stroke of genius" le brasilia was caused by compliance with a more structured approach is recommended for those who must go up a distribution network. Here are a few key principles.
When it comes to setting up a distribution network, he must first know your market ... This is obviously the first step to analyze the market, that is to say: The individual segments : their characteristics (maturity, types of clients ...), current demand and development potential, adequacy with our products ... The different actors: us and our competitors on one hand, with our strengths and weaknesses, our market share and share of voice actors ... and distribution / resale on the other. Indeed, it is important to know the highly fragmented market segments, that is to say, where many parties are involved: the manufacturer through distributors, wholesalers, resellers, retailers ... to the end consumer. External influences: from a geographical point of view, economic, socio-cultural, political, environmental, technological ...
In addition to traditional quantitative tools of market research, SWOT can be a very good tool to use at this stage, to define its market strategy: which segments are most profitable and therefore preferred for our conquest? On what segments we launch us with our distributors, which segments do we keep in direct sales? ...
Once defined our market strategy, it is to identify one or more potential distributors. For this, it is best to make a list of specific le brasilia criteria, around 4 major key categories: market knowledge & technical skills, business skills and marketing, logistics support and financial strength. To you to refine the list based on your profession. le brasilia
Needless to say, several meetings will be required to select or distributors, interviews will also be confirmed during which the attitude and motivation le brasilia of the candidate.
Then if it meets the criteria, it is time to make him an offer and formalize via a distribution le brasilia agreement. Your friends lawyers will be happy to list you all the components of a good contract delivery! And if you do not have lawyers did not hesitate to assist you. The fees you spend now may save you from missing out on pitfalls to avoid.
After contracting it is important to quickly switch to control mode ... For this to be as productive as possible, it is to build together - local manufacturer & distributor - a business plan.
The regrou means